If we examine Spotify’s strategy in the territory, outstanding work has been done as well by its editorial team through the creation of the Hecho en Colombia hub.
Another element that has contributed to the traction of this platform in Colombia, as well as its native France and in Brazil,is is the bundling of Deezer with mobile telephone service offerings of local cell phone service providers. They have also dipped their toe in the waters of exclusive content offerings by hosting exclusive track releases from emerging local artists, as well as exclusive DJ mixes. Deezer, doubled-down on local repertoire, features a Colombian genre Vallenato Browse hub among global genres such as Rap and K-pop.ĭeezer has given market competitors a run for their money by launching differentiated service offerings like Deezer HiFi, which caters to audiophiles. For Cumbia, Deezer has curated playlists like Cumbia + Cuarteto = Fiesta, Cumbia Pop, and Cumbia ATR, among others. All of those playlists grew in 2020, both in Colombia and internationally, between 20 and 889 percent, depending on the playlist. There is a dedicated channel to Vallenato that showcases the popular Colombian Folk genre of the same name, including playlists such as Vallenato Hits, Clásico del Vallenato, Vallenato Grueso, and Puro Vallenato Sentimiento. The global platform features music playlists with regional Colombian music genres such as Llanera, Pacifica, Popular, Champeta, Tropipop, Porro, and Choke Sauce, while offering Deezer users in Colombia their favorite traditional tunes. We will start the analysis with Deezer, a platform that in 2019 launched two exclusive music channels dedicated to Colombian music as part of its local hero strategy, which seeks to advocate and promote traditional sounds from all of the countries where it operates.
The usual suspects, Deezer, Spotify, Apple Music, and YouTube, have done intensive editorial work in order to promote the consumption of regional Colombian music around the world and to identify emerging trends and artists. Similar to what we have observed in the consumption data of regional music genres of other countries, the different audio and video streaming platforms have greatly enabled the revival and internationalization of regional Colombian music genres. Music Streaming Platforms and Their Influence on Regional Colombian Music Genres Many of today’s biggest Latin music stars such as Maluma, J Balvin, Shakira, Juanes, Carlos Vives, and many more, hail from Colombia.
#MIX BASE CUMBIA TV#
This country has been successfully and globally exporting music and artists for years, not to mention TV content and literature.
If we put together the variety of music genres hailing from Colombia, the incredible musicians born in the country, and the different initiatives coming from the Colombian government aimed at promoting music as a core element of Colombian identity, it is not surprising to see how Colombia became a Latin culture powerhouse punching above its weight. One country in particular has managed to become an epicenter of music production, songwriting, and the emergence of many of today’s Latin music superstars: Colombia. Latin America, being such a big market economically, culturally, and geographically, has countless regional Latin music genres to offer and the possibility of any of them crossing over to regional success is real.
#MIX BASE CUMBIA SERIES#
Haga click aquí para leer la versión en español de este reporte.Īs we explored in Part 1 of this series about Mexico, the explosion of digital platforms has not only propelled the careers of mainstream Pop and Hip-Hop acts, but it has also helped to bring the world’s regional Latin music genres into the limelight. Colombian stars Paola Jara and Jessi Uribe are part of Colombia's movement, as its regional music goes international.
0 kommentar(er)
